Why Build Emergency Risk Communication Capacity?

/Why Build Emergency Risk Communication Capacity?
Why Build Emergency Risk Communication Capacity? 2018-01-11T13:51:54+00:00

Why Build Emergency Risk Communication Capacity?

Anyone who has managed an emergency understands the crucial role of communication, whether it is warning those at-risk, coordinating partners, engaging communities or understanding risk perceptions. Communicating risk is among the most complex and difficult challenges any organization will face.

Emergencies are unpredictable, but one thing is certain, NOT communicating during an emergency puts your community, your team and your reputation AT RISK.

Building the hard skills, the soft skills, and the systems required for effective emergency risk communication response is not easy, but an investment in emergency risk communication capacity building is among the most efficient and worth while you can make.

Why build emergency risk communication capacity? Your success is ultimately measured by how effectively you communicate timely, potentially life-saving information to the most vulnerable. Your people and your partners are depending on you.

 

LEVERAGES the existing communication capacity and expertise of other involved organizations

DETECTS AND CORRECTS points of misinformation and rumour that wastes precious time and resources in the response is the KEY management” model, enabling partners to co- manage the threat

Your return on investment in emergency risk communication BUILDS:

HARD SKILLS-of spokespersons

SOFT SKILLS– strengthening organizational sensitivity to community risk perception that

SYSTEMS– ensuring better communication coordination between partners and stakeholders

Why build emergency risk communication capacity? Your success is ultimately measured by how effective you communicate timely, potentially life-saving information to the most vulnerable. Your people and your partners are depending on you.